How to write a good cover letter

Cover letters have become an important part of the job hunt, and thus, have become an important topic for recruiters. The best way to approach cover letters is firstly to understand, what is a cover letter? Why are cover letters important? And how can I write a good cover letter? The skill of writing a good cover letter will allow you to easier understand what an employer needs, and make you stand out as a good candidate for the role.

Recruiters have a knack for figuring people out, whether that is employers or candidates. After a long time in the recruitment game, we have spotted the reasons why cover letters have become so important. Whilst cover letters have normally been an advantage to have on your job application, within the last few years they have definitely become an essential.

What is a cover letter?

A cover letter is a letter that you send along with your application, which is often the first impression that your possible future employer will have of you. It’s on the “cover” of your application, hence the name.

A cover letter details:

  • Your personal information
  • Your statement of interest in the role
  • Why you are the best person for the role
  • Closing statements

You can find a more thorough explanation of these points and what to include on your cover letter down below.

Why are cover letters important?

Aside from the clear benefits of cover letters, such as your personal information and detailing the content of your application, cover letters also have great use that many people often overlook.

Employers have always been concerned with the people that are hired in their company and in their teams. There has been a rise in importance in job culture, perhaps because with so many businesses in the market today, there is a need to be a well established business not only financially, but socially, and culturally.

A well written cover letter will also demonstrate your understanding of the role. An employer will be able to see whether you have red the specification, as well as how you approach the role description.

A cover letter is used at the front of your application, for example if you are sending your application by email, it will be the content of the email. If you are directly applying through a company’s website, there may be an option for a cover letter.

Even if a position does not explicitly ask for a cover letter, it is important to include one in order to better your chances of getting through to the next phase.

How can I write a good cover letter?

Cover letter may be time consuming, but writing an individual job for each application is essential. A good tip is to have a template or structure which you use for each job application, but the effort that goes into personalising each one cannot be avoided. A good cover letter will mirror the specifications of the job, so an employer can always tell if a cover letter has been copied, pasted, and sent to various employers.

A basic structure of a cover letter including all necessary points:

Dear sir/madam, [having the name of the employer would be preferable]

This is in response to [job title] position at [company].

I believe that I am a suitable candidate for the [job title] position due to [perhaps your experience, interests, and/or hobbies]

I am [list the qualities that apply to you which have been listed in the job specification - do not lie!] and I believe I would be a great part of your team. [Drop here some knowledge of the company and how keen you are to work for a place as such].

Kind regards,
[Name]

Look at the specifications of the job, make sure you research the company and see how they portray themselves so you can match that. There is nothing better than being a natural fit in your place of work!

Ensuring you get your cover letter right is key in getting to the next stage, and if you’re already there make sure to have a look at our top tips for interview technique. If you’re still looking for your perfect role, take a look at our opportunities.

Speech Inspired are able to help any candidates during any part of the job hunt, so if you’re in need of some guidance, take a look at our services for candidates or simply get in touch with Leon!